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最新的 Facebook Certified Professional 600-101 免費考試真題:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link and video post garnered more awareness than the picture post
B) The picture post is the most successful if reach is more important than engagement
C) The video post should be promoted with ads if the primary goal is engagement
D) The link post should be promoted with ads if the primary goal is reach

2. An established Facebook group has more than 1 million members. The community managers decide to register it as a nonprofit organization. To organize more events, they will leverage the community to help with charity events. They receive positive organizational support from their community, but the group needs a more sustainable revenue model.
Which two tactics should the community managers use to set up a sustainable funding model for their nonprofit organization? (Choose 2)

A) Create a Facebook Page and organize events using the paid events functionality
B) Prepare materials for influencers that highlight recent community impact
C) Claim a membership fee for current members of the Facebook group
D) Create a Facebook Page and use the fundraising tool to share the fundraisers with the community

3. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Launch a few groups, announce them in the current one and begin to create content for those new groups
B) Create a poll to ask members what interests them and what they want these new groups to focus on
C) Join similar groups to see what they are discussing and create groups related to those topic
D) Analyze the most popular posts for the last six months and create groups based on those post topics

4. The chancellor of a college wants to start a new alumni-matched funding campaign to raise money for a social sciences building.
However, most alumni lose touch a few years after graduation and don't engage with the alumni community. Before launching a fundraising campaign, the community manager needs to determine exactly when and why alumni engagement drops.
Which two tactics could the community manager take to learn this information? (Choose 2)

A) Analyze drop-off for video content
B) Survey community members
C) Study engagement trends on the school's Facebook Page
D) Interview alumni

5. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Call the local authorities immediately to report the threat
B) Raise the issue to the most relevant point of contact internally
C) Delete the comments and ban the community member from the Page
D) Open a conversation with the community member and discuss their concerns

問題與答案：

問題 #1 答案： B

問題 #2 答案： A,D

問題 #3 答案： B,D

問題 #4 答案： B,D

問題 #5 答案： B