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最新的 NPDP Certification NPDP 免費考試真題:

1. The purpose of the Development Stage is to design the product.

A) True
B) False

2. Which of the following is an item that separates the winners from the losers in new product development?

A) Reactive jumping to new product project execution without wasting time on pre-development homework
B) A senior management role in which they micro-manage the process
C) A strong market orientation: market driven, customer focused
D) Frugal resource investment, at the expense of speed and quality of execution

3. You need to estimate the sales potential of a new product to determine its overall financial feasibility. Your sales manager estimates there is a 40% chance of achieving sales of 500.000 units and a 60% chance of selling 1.000.000 units. What sales potential would you use in your feasibility analysis?

A) 600.000 units
B) 700.000 units
C) 800.000 units
D) 900.000 units

4. Information gathered by other researchers for other purposes, the fit between research method and research purpose, unknown sample size, varying levels of quality, and dated information are all pitfalls of which type(s) of market research?

A) All the above
B) Voice of the customer
C) Survey research
D) Secondary market research

5. Launching a new product can be one of the most exciting but challenging tasks that a new product team and most directly, the marketing manager assigned to the new product will ever experience. To assure that a new product launch is successful, which of the following is most important?

A) None of the above are important
B) A launch management system used to identify and track potential problems with the new product launch
C) The continued involvement of each member of the development team in the launch phase
D) Market testing used to confirm new product success during launch

問題與答案：

問題 #1 答案： B

問題 #2 答案： C

問題 #3 答案： B

問題 #4 答案： D

問題 #5 答案： B